HADM 6470

Consumer Behavior

Course Description

Course information provided by the 2025-2026 Catalog.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.

Enrollment Priority REF-FA25 Enrollment limited to: graduate students.

Last 4 terms offered (None)

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