HADM 3470

Last Updated

  • Schedule of Classes - June 11, 2025 2:48PM EDT

HADM 3470
Consumer Behavior

Course information provided by the 2025-2026 Catalog.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.


Forbidden Overlaps REF-FA25 AEM 3400, HADM 3435, HADM 3470

Enrollment Information REF-F25 Enrollment limited to: undergraduate juniors and seniors.

Last 3 terms offered 2025SP, 2024SP, 2023SP

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Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits GradeNoAud

  • 19366 HADM 3470   LEC 001

  •  
    • TR
    • Aug 25 - Dec 8, 2025

    • Lynn, W

  • Instruction Mode: In Person