AEM 2400
Last Updated
- Schedule of Classes - February 6, 2017 7:14PM EST
- Course Catalog - February 6, 2017 7:15PM EST
Classes
AEM 2400
Course Description
Course information provided by the 2015-2016 Catalog.
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Forbidden Overlaps Forbidden Overlap: AEM 2420.
Permission Note Enrollment limited to: non-AEM majors with sophomore standing or higher.
When Offered Fall, summer.
Dynamic Session.
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Credits and Grading Basis
3 Credits Stdnt Opt(Letter or S/U grades)
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Class Number & Section Details
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Meeting Pattern
- TBA
- Dec 26, 2016 - Jan 21, 2017
Instructors
Perosio, D
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Additional Information
Instruction Mode: Distance Learning - WWW
This Online Winter Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ws/courses/courses.php?v=2013
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