AEM 2400

Last Updated

  • Schedule of Classes - July 3, 2025 12:24AM EDT
  • Course Catalog - March 17, 2025 8:31AM EDT

AEM 2400
Marketing

Course information provided by the 2024-2025 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.


Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

Permission Note Enrollment limited to: non-business majors.

Last 4 terms offered 2025WI, 2024FA, 2024SU, 2024WI

When Offered Fall, Winter, Summer.

Comments Students interested in internally transferring to the Dyson School should not enroll in AEM 2400.

View Enrollment Information

Syllabi: none

  •   Three Week - Second. 

  • 3 Credits GradeNoAud

  •  1376 AEM 2400   LEC 001

  •  
    • Jun 23 - Jul 11, 2025

    • Erickson, S

  • Instruction Mode: Distance Learning-Asynchronous

    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/courses/roster.

Syllabi: none

  •   Three Week - Three. 

  • 3 Credits GradeNoAud

  •  1377 AEM 2400   LEC 002

  •  
    • MTWRF
    • Jul 14 - Aug 1, 2025

    • Erickson, S

  • Instruction Mode: In Person

    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/courses/roster.