PUBPOL 5773

Health Marketing for Managers

Course Description

Course information provided by the 2023-2024 Catalog.

This case-based course serves as an introduction to health care services marketing. The course is intended to give students an appreciation for the marketing discipline and how it can be used as a tool to understand and address the needs and wants of the consumer. Students will be expected to think critically about health care marketing, speak the marketing language and apply the tools and concepts from readings and lectures to assigned cases and classroom discussion.

Permission Note Enrollment limited to: EMHA students.

Outcomes

• Apply marketing tools and techniques appropriately.
• Explain key marketing concepts: customer orientation, consumer behavior and consumerism in the health care industry.
• Analyze cases and present recommendations competently, including articulating, advocating for and supporting one's position.
• Identify trends, developments and opportunities, and how health care organizations should respond to them.

When Offered Summer.

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