AEM 2400

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  • Schedule of Classes - November 13, 2024 2:58PM EST
  • Course Catalog - November 12, 2024 10:26AM EST
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AEM 2400
Marketing

Course information provided by the 2023-2024 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.


Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

Permission Note Enrollment limited to: non-Dyson students.

When Offered Fall, Winter.

Comments Students interested in internally transferring to the Dyson School should not enroll in AEM 2400.

View Enrollment Information

Syllabi: none

  •   Three Week - Second. 

  • 3 Credits GradeNoAud

  •  1019 AEM 2400   LEC 001

  •  

  • Instruction Mode: Distance Learning-Asynchronous

    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/courses/roster.

Syllabi: none

  •   Three Week - Three. 

  • 3 Credits GradeNoAud

  •  1020 AEM 2400   LEC 002

  •  

  • Instruction Mode: Distance Learning-Asynchronous

    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/courses/roster.