HADM 7430

Last Updated

  • Schedule of Classes - December 5, 2018 2:49PM EST
  • Course Catalog - March 23, 2018 2:31PM EDT

HADM 7430
Marketing Management for Services

Course information provided by the 2017-2018 Catalog.

Covers the fundamental concepts of marketing management and the techniques, analyses, and frameworks for solving marketing management problems. Students explore theories and conceptual frameworks that draw on customer, competitor, and core-capability analyses in marketing planning and implementation. Students develop decision-making capabilities in product/service development, pricing, advertising and promotions.


Permission Note Enrollment limited to: M.M.H. students or permission of instructor.

Outcomes

  • PLO 1.2: Students will analyze a management situation within a global hospitality context and defend a course of action.

When Offered Summer.

Comments Required.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  1004 HADM 7430   LEC 001

    • MTR Statler Hall 398
    • Jul 9 - Aug 9, 2018

    • LaTour, K

  • Instruction Mode: In Person

    Final exam August 14.

    Department Consent Required (Add)

Syllabi: none

  •   Summer Special Session 2. 

  • 3 Credits GradeNoAud

  •  1726 HADM 7430   LEC 002

    • TBA
    • Jul 9 - Aug 14, 2018

    • LaTour, K

  • Instruction Mode: In Person

    Department Consent Required (Add)