AEM 2400

AEM 2400

Course information provided by the 2017-2018 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.


Forbidden Overlaps Forbidden Overlap: AEM 2420.

Permission Note Enrollment limited to: non-AEM majors with sophomore standing or higher.

When Offered Fall, winter, spring, summer.

View Enrollment Information

Syllabi: none
  •   Three Week Summer. 

  • 3 Credits Stdnt Opt

  •  1033 AEM 2400   LEC 001

    • TBA
    • May 30 - Jun 22, 2018
    • Perosio, D

  • Instruction Mode: Distance Learning - WWW

    This Online Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=3187

Syllabi: none
  •   Summer Special Session 2. 

  • 3 Credits Stdnt Opt

  •  1034 AEM 2400   LEC 002

    • TBA
    • Jun 25 - Jul 13, 2018
    • Perosio, D

  • Instruction Mode: Distance Learning - WWW

    This Online Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=3187

Syllabi: none
  •   Summer Special Session 2. 

  • 3 Credits Stdnt Opt

  •  1035 AEM 2400   LEC 003

    • MTWRF Warren Hall 150
    • Jul 16 - Aug 3, 2018
    • Nasser, S

  • Instruction Mode: In Person

    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=3187