AEM 2400

AEM 2400

Course information provided by the 2015-2016 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.


Forbidden Overlaps Forbidden Overlap: AEM 2420.

Permission Note Enrollment limited to: non-AEM majors with sophomore standing or higher.

When Offered Fall, summer.

View Enrollment Information

Syllabi: none
  •   Three Week Summer. 

  • 3 Credits Stdnt Opt

  •  1051 AEM 2400   LEC 001

    • TBA
    • Jun 1 - Jun 24, 2016
    • Perosio, D

  • Instruction Mode: Distance Learning - WWW

    This Online Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=2013

Syllabi: none
  •   Summer Special Session 2. 

  • 3 Credits Stdnt Opt

  •  1158 AEM 2400   LEC 002

    • TBA
    • Jun 27 - Jul 15, 2016
    • Perosio, D

  • Instruction Mode: Distance Learning - WWW

    This Online Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=2013

Syllabi: none
  •   Summer Special Session 2. 

  • 3 Credits Stdnt Opt

  •  1159 AEM 2400   LEC 003

    • MTWRF Warren Hall 150
    • Jul 18 - Aug 5, 2016
    • Nasser, S

  • Instruction Mode: In Person

    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=2013