HADM 7430
Last Updated
- Schedule of Classes - August 31, 2015 6:16PM EDT
- Course Catalog - June 11, 2015 6:21PM EDT
Classes
HADM 7430
Course Description
Course information provided by the 2014-2015 Catalog.
Covers the fundamental concepts of marketing management and the techniques, analyses, and frameworks for solving marketing management problems. Students explore theories and conceptual frameworks that draw on customer, competitor, and core-capability analyses in marketing planning and implementation. Students develop decision-making capabilities in product/service development, pricing, advertising and promotions.
Permission Note Enrollment limited to: M.M.H. students or permission of instructor.
Outcomes
- PLO 1.2: Students will analyze a management situation within a global hospitality context and defend a course of action.
When Offered Summer.
Comments Required.
Regular Academic Session.
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Credits and Grading Basis
3 Credits GradeNoAud(Graded(GRI))
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Class Number & Section Details
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Meeting Pattern
- MTR Statler Hall 398
- Jul 6 - Aug 6, 2015
Instructors
Giebelhausen, M
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Additional Information
Instruction Mode: In Person
The first week of classes (July 6- 10) will be held on M, T, W not M, T, R.
Instructor Consent Required (Add)
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