AEM 2400

AEM 2400

Course information provided by the 2014-2015 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.


Permission Note Enrollment limited to: sophomore standing or higher.  

When Offered Fall, summer.

View Enrollment Information

Syllabi: none
  •   Three Week Summer. 

  • 3 Credits Stdnt Opt

  •  1587 AEM 2400   LEC 001

    • TBA
    • May 27 - Jun 19, 2015
    • Perosio, D

  • Instruction Mode: Distance Learning - WWW

    This Online Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=2013

Syllabi: none
  •   Summer Special Session 2. 

  • 3 Credits Stdnt Opt

  •  1588 AEM 2400   LEC 002

    • TBA
    • Jun 22 - Jul 10, 2015
    • Perosio, D

  • Instruction Mode: Distance Learning - WWW

    This Online Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=2013