TECH 5111

Last Updated

  • Schedule of Classes - September 22, 2025 1:06PM EDT

TECH 5111
Don't Sell Sand in the Desert

Course information provided by the 2025-2026 Catalog.

This course will take you through a deep dive into identifying effective go-to-market strategies: how to pick the one(s) to test, how to implement, how to assess success, and how to pivot as necessary. The GTM strategy is the gateway to the future of your company's marketing and sales efforts and a misstep here can cost you time, money, or your business. We will pressure test every element and find the flaws now, not when you are already in the market. This course will include case studies, current real-world examples, lots of in-class teamwork and exercises, and guest lecturers with practical experience. We will work on your projects so that you can make real progress in this critical area.


Enrollment Priority Enrollment limited to: Cornell Tech students.

Last 4 Terms Offered 2025SP

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Syllabi: none

  •   Regular Academic Session. 

  • 1 Credit GradeNoAud

  •  9404 TECH 5111   SEM 130

  •  
    • T
    • Jan 20 - May 5, 2026

    • Winshel, S

  • Instruction Mode: In Person

    Enrollment Limited to Cornell Tech Master's students. Please note 1st Year Jacobs Students do not enroll in Studio Electives in your SPYR1, you will enroll in studio electives in Year 2.