NCC 5530

Last Updated

  • Schedule of Classes - September 22, 2025 1:06PM EDT

NCC 5530
Marketing Management

Course information provided by the 2025-2026 Catalog.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles. A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.


Enrollment Priority Enrollment limited to: non-Johnson School students.

Last 4 Terms Offered 2025SP, 2024SP, 2023FA, 2023SP

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NCC 4530

  • 3 Credits GradeNoAud

  •  4535 NCC 5530   LEC 001

    • TR
    • Jan 20 - May 5, 2026

    • Yoon, R

  • Instruction Mode: In Person

    Enrollment limited to: NON-Master of Business Administration graduate students only.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)