HADM 2410

Marketing Principles

Course Description

Course information provided by the 2025-2026 Catalog.

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.

Forbidden Overlaps AEM 2400, AEM 2420, HADM 2410, HADM 2430, NCC 4530

Enrollment Priority Enrollment limited to: non-NSHA students. Not open to: first-year or graduate students.

Last 4 Terms Offered 2025FA, 2025SP, 2024FA, 2024SP

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