AEM 4550

Last Updated

  • Schedule of Classes - September 22, 2025 1:06PM EDT

AEM 4550
Economics of Advertising

Course information provided by the 2025-2026 Catalog.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.


Prerequisites AEM 2100, one of the following: AEM 2600, ECON 3030 or PUBPOL 2000, and MATH 1110 or equivalents.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

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Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Graded

  •  4620 AEM 4550   LEC 001

  •  
    • TR
    • Jan 20 - May 5, 2026

    • Liaukonyte, J

  • Instruction Mode: In Person