AEM 4015

Customer Analytics and Strategy

Course Description

Course information provided by the 2025-2026 Catalog.

Aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students with how customer relationship management (CRM) can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of CRM through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, strategy, marketing and retailing, as well as for entrepreneurs.

Prerequisites AEM 2400, AEM 2100 or equivalent.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

Outcomes

• Develop essential skills to collect, analyze, and act on customer information.
• Identify how customer strategy creates value for organizations and customers.
• Evaluate the success of the relationship management efforts.

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