AEM 2420

Last Updated

  • Schedule of Classes - September 22, 2025 1:06PM EDT

AEM 2420
Marketing for Dyson Majors

Course information provided by the 2025-2026 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including targeting and positioning, and how to price, promote, and distribute goods and services. Marketing applications from various companies are presented and analyzed via multiple case discussions and field projects.


Forbidden Overlaps AEM 2400, AEM 2420, HADM 2410, HADM 2430, NCC 4530

Enrollment Priority Enrollment limited to: Dyson students.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

Outcomes

  • Learn about concepts and terminology of modern marketing management and data analytics.
  • Identify real-world issues faced by marketing managers and how to address them with qualitative and quantitative tools.
  • Attain the techniques of marketing research and other tools used in the practice of marketing.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  4564 AEM 2420   LEC 001

    • TR
    • Jan 20 - May 5, 2026

    • Hristakeva, S

  • Instruction Mode: In Person

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  4565 AEM 2420   LEC 002

    • TR
    • Jan 20 - May 5, 2026

    • Hristakeva, S

  • Instruction Mode: In Person

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  6696 AEM 2420   LEC 003

    • TR
    • Jan 20 - May 5, 2026

    • Hristakeva, S

  • Instruction Mode: In Person

    Department Consent Required (Add)