NCC 5530

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  • Schedule of Classes - November 13, 2024 8:41AM EST
  • Course Catalog - November 12, 2024 10:26AM EST
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NCC 5530
Marketing Management

Course information provided by the 2023-2024 Catalog.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.


Permission Note Enrollment limited to: non-Johnson School students.

When Offered Fall, Spring.

Comments Similar in content to M.B.A. core course NCC 5030. This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NCC 4530

  • 3 Credits GradeNoAud

  •  8235 NCC 5530   LEC 001

  • Instruction Mode: In Person

    Enrollment limited to: Graduate students only. Undergraduate Seniors, Juniors, and Sophomores need to register for NCC 4530. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th is after this date, "W" grade on your transcript in addition to the late fees.

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