NBA 3000

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  • Schedule of Classes - November 13, 2024 8:41AM EST
  • Course Catalog - November 12, 2024 10:26AM EST
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NBA 3000
The Business of Entrepreneurship

Course information provided by the 2023-2024 Catalog.

The Business of Entrepreneurship is a comprehensive introduction to the key aspects of envisioning, starting and running a new business. The Business of Entrepreneurship focuses both on concepts and frameworks in entrepreneurship and on "doing" entrepreneurship. Students will form teams, ideate new businesses, complete customer development, construct business models and work towards defining minimum viable products. Topics covered will include definition of the market, sales and distribution, competition, hiring and management of people, cash flow and financial management, making compelling pitches and raising capital. The course culminates in a capstone project of writing a business plan and presenting to a group of entrepreneurs and investors. This course is appropriate both for students interested in launching an entrepreneurial endeavor or students who will benefit from learning frameworks applied to the entrepreneurial process.


Forbidden Overlaps Forbidden Overlap: due to and overlap in content, students will not receive credit for both NBA 3000 and AEM 3249.

Permission Note Enrollment limited to: non-Johnson School undergraduate juniors and seniors.

When Offered Fall, Spring.

Comments Johnson School and graduate students, see NBA 5640.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  8223 NBA 3000   LEC 001

  • Instruction Mode: In Person

    Enrollment limited to: Undergraduate Seniors and Juniors only. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)