HADM 6481

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  • Schedule of Classes - November 13, 2024 8:41AM EST
  • Course Catalog - November 12, 2024 10:26AM EST
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HADM 6481
Brand Management

Course information provided by the 2023-2024 Catalog.

Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. This course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises, case studies, and guest speakers you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts, reading and discussing seminal brand management research, insights from guest speakers, and discussing hospitality brand case studies. Learning is assessed via in-class contributions, analysis of cases, and a final research paper.


Permission Note Enrollment limited to EMMH students.

Outcomes

  • Students will learn how to manage a brand for increased customer engagement, market advantage and profitability.

When Offered Fall.

Satisfies Requirement Elective.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits Graded

  • 18906 HADM 6481   LEC 001

    • R Online Meeting
    • Jan 22 - Mar 12, 2024

    • Dev, C

  • Instruction Mode: Distance Learning-Synchronous

    Enrollment limited to: Executive (EMMH) students.

    Department Consent Required (Add)