HADM 6066

Industry Immersion II

Course Description

Course information provided by the 2023-2024 Catalog.

This set of two, two-day immersion seminars is co-taught by industry leaders and Cornell faculty in New York City. Participants will participate in this during their New York residency in year one and two. Students will solve problems based on real-life scenarios and present their solutions to industry leaders and the Hotel School faculty members who accompany them. Students will have readings and case materials assigned from business periodicals, the hospitality industry press, and selected textbooks to read to prepare for the site visits and the coursework. Students will be directly exposed to industry-specific operational and strategic elements through site visits, presentations from company executives and directed case study.  Leadership Immersion I and Leadership Immersion II will cover different topics, use different companies and different industry leaders each year.

Permission Note Enrollment limited to: M² Cornell-Peking dual degree students.

Outcomes

• Leadership, that is, how does the company structure their leadership team, what are the core beliefs and guiding principles.
• Operations management and logistics, that is, how is work structured, what analytics are key to managing the businesses.
• Strategic planning, that is, what are the key elements that drive decision making and the execution of operational processes in the organization.
• Financial management, that is, what are the key metrics used to gauge financial performance and how are they measured, managed, and disseminated.
• Customer service management, that is, what are the key guiding principles behind the service delivery in the organizations for guests, employees, and managers and what is the service culture in place to drive service-focused behavior; (6) Product development and enhancement, that is, what are the key innovation factors that are in play that drive organizational growth and stabilization.

When Offered Spring.

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