HADM 3430

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  • Schedule of Classes - November 13, 2024 8:41AM EST
  • Course Catalog - November 12, 2024 10:26AM EST
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HADM 3430
Marketing Research

Course information provided by the 2023-2024 Catalog.

This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.


Prerequisites/Corequisites Prerequisite: HADM 2430 and HADM 2010 or equivalent.

When Offered Spring.

Satisfies Requirement Satisfies HADM or free electives for NSHA students.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 18772 HADM 3430   LEC 001

  •  
    • MW Statler Hall 198
    • Jan 22 - May 7, 2024

    • Nasser, S

  • Instruction Mode: In Person

    Prerequisite: HADM 2430 or equivalent and a statistics course.