AEM 4550

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  • Schedule of Classes - November 13, 2024 8:41AM EST
  • Course Catalog - November 12, 2024 10:26AM EST
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AEM 4550
Economics of Advertising

Course information provided by the 2023-2024 Catalog.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.


Prerequisites/Corequisites Prerequisite: AEM 2100, one of the following: AEM 2600, ECON 3030 or PUBPOL 2000, and MATH 1110 or equivalents.

Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 4550 and AEM 5550.

When Offered Spring.

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Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Graded

  •  8359 AEM 4550   LEC 001

  •  
    • TR Warren Hall 101
    • Jan 22 - May 7, 2024

    • Liaukonyte, J

  • Instruction Mode: In Person

    Prerequisite: AEM 2600 or ECON 3030; AEM 2100; or equivalents.