HADM 6435

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

HADM 6435
Luxury Marketing

Course information provided by the 2022-2023 Catalog.

Luxury Marketing is a new course designed to help students gain a thorough understanding of luxury service management and the specific challenges of marketing to luxury consumers. Marketing luxury services requires specific principles to enhance and preserve the image of finest quality, exclusiveness, and hedonic value. This course is designed to sharpen student knowledge in marketing by contrasting traditional versus luxury-specific marketing principles within the service sector. This 14-session course is structured around a mix of cases, company projects and guest lectures from industry professionals, and designed to provide real-world learning opportunities and exposure to various luxury sectors.


Prerequisites/Corequisites Prerequisite: HADM 2430, HADM 7430, or equivalent.

Fees Field trip fee: $50.

When Offered Spring.

Comments Undergraduates should enroll in HADM 4435.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4435

  • 3 Credits GradeNoAud

  •  8551 HADM 6435   LEC 001

  •  
    • TR Statler Hall 291
    • Jan 23 - May 9, 2023

    • LaTour, K

  • Instruction Mode: In Person

    Prerequisite: HADM 2430 or equivalent. Undergraduates should enroll in HADM 4435. Field Trip Fee: $50.00. The last day to drop this course is January 26, 2023.