HADM 4430

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

HADM 4430
Wine Marketing

Course information provided by the 2022-2023 Catalog.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.


Prerequisites/Corequisites Prerequisite: HADM 2410, HADM 2430, AEM 2400, AEM 2420, or equivalent. Preferred prerequisite: some prior wine studies, such as HADM 4300 or VIEN 1104.

Fees Field trip fee: $50.

When Offered Spring.

Satisfies Requirement Satisfies HADM or free electives for NSHA students.

Comments Graduate students should enroll in HADM 6430.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6430

  • 3 Credits GradeNoAud

  •  8552 HADM 4430   LEC 001

  •  
    • TR Statler Hall 291
    • Jan 23 - May 9, 2023

    • LaTour, K

  • Instruction Mode: In Person

    Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Satisfies HADM or Free Electives for Nolan students. Co-meets with HADM 6430. Graduate students should enroll in HADM 6430. Field Trip Fee: $50.00 The last day to drop this course is January 26, 2023.