HADM 4430

Last Updated

  • Schedule of Classes - February 7, 2022 11:35AM EST
  • Course Catalog - January 18, 2022 1:31PM EST

HADM 4430
Wine Marketing

Course information provided by the 2021-2022 Catalog.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.


Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.

Fees Field trip fee: $30.

When Offered Spring.

Satisfies Requirement Satisfies HADM or free electives for SHA students.

Comments Graduate students should enroll in HADM 6430.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6430

  • 3 Credits GradeNoAud

  •  9378 HADM 4430   LEC 001

    • TR Statler Hall 291
    • Jan 24 - May 10, 2022

    • LaTour, K

  • Instruction Mode: In Person

    Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Satisfies HADM or Free Electives for SHA students. Co-meets with HADM 6430. Graduate students should enroll in HADM 6430. Field Trip Fee: $30.00

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