HADM 4430

Last Updated

  • Schedule of Classes - June 15, 2016 6:14PM EDT
  • Course Catalog - June 9, 2016 6:15PM EDT

HADM 4430
Wine Marketing

Course information provided by the 2015-2016 Catalog.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.


Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104/PLHRT 1104/FDSC 1104.

Fees Required field trip cost: $30.

When Offered Spring.

Comments Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6430

  • 3 Credits GradeNoAud

  • 13235 HADM 4430   LEC 001

  • Instruction Mode: In Person

    Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN/HORT/FDSC 1104. Graduates must enroll in HADM 6430. Required field trip cost: $30.

    Instructor Consent Required (Add)