COMM 2760

Last Updated

  • Schedule of Classes - June 15, 2016 6:14PM EDT
  • Course Catalog - June 9, 2016 6:15PM EDT

COMM 2760
Persuasion and Social Influence

Course information provided by the 2015-2016 Catalog.

Social influence and persuasion are the most basic and important functions of communication. The course covers characteristics of persuasive messages, message sources, and targets; interpersonal influence; and influence in groups. Special emphasis is given to topics in health, science, risk. This course features interactive lectures, assignments that apply principles of persuasion to real world contexts, and an applied group research project. Exams, homework assignments, and the group research project comprise the bulk of student evaluation.


Prerequisites/Corequisites Prerequisite: COMM 1101.

Forbidden Overlaps Forbidden Overlap: ILROB 2240.

Outcomes

  • Gain understanding of basic theories of persuasion and social influence.
  • Learn how to apply theories of persuasion and social influence in a variety of real world settings.
  • Develop abilities to critically process persuasive messages and make informed decisions in everyday life.
  • Increase skills in working in teams.
  • Improve students' abilities in planning and designing persuasive messages.

Distribution Category (SBA)

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Graded

  •  1008 COMM 2760   LEC 001

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  • Instruction Mode: In Person

    Prerequisite: COMM 1101.