AEM 4550

Last Updated

  • Schedule of Classes - June 15, 2016 6:14PM EDT
  • Course Catalog - June 9, 2016 6:15PM EDT

AEM 4550
Economics of Advertising

Course information provided by the 2015-2016 Catalog.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.


Prerequisites/Corequisites Prerequisite: Introductory Statistics, as well as either AEM 2600, ECON 3030 or PAM 2000 and Calculus I.

When Offered Spring.

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Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Graded

  •  4152 AEM 4550   LEC 001

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  • Instruction Mode: In Person

    Prerequisite: AEM 2600 or Intermediate microeconomics, and Introductory statistics. Preference given to AEM juniors and seniors.