VTPEH 6184

Strategic Public Health Communication

Course Description

Course information provided by the 2025-2026 Catalog.

Public health efforts are usually dependent on people changing their behavior, attitudes, or perceptions. Communication is a key component of facilitating that change. Even if behavior change is not the goal, ensuring that communication is relevant, acceptable, relevant and clear is essential. This course helps students understand the influence of communication in public health and how to use theory to identify the barrier(s) to the desired behavior for a particular audience. Students will learn how to conduct an audience analysis in order to develop targeted, relevant, compelling and accessible communication products. Over the term, we will incorporate theory, best practices, design principles, examples, critiques, cultural and literacy considerations, and exploration of various communication forms for different audiences and needs.

Enrollment Information REF-F25 Enrollment limited to: MPH students; graduate students by permission of instructor.

Exploratory Studies (CU-CEL, CU-ITL, CU-SBY)

Last 3 terms offered 2024FA, 2023FA, 2022FA

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