PUBPOL 5113
Last Updated
- Schedule of Classes - March 17, 2025 8:55AM EDT
Classes
PUBPOL 5113
Course Description
Course information provided by the 2025-2026 Catalog.
This course provides an overview of the key management issues facing the pharmaceutical and biotechnology industries. The emphasis is on the United States because it is the largest and most profitable market, but we will briefly cover issues affecting global markets.
Enrollment Priority REF-FA25 Enrollment limited to: Sloan Executive Master of Health Administration (EMHA) students.
Last 4 terms offered (None)
Outcomes REF-FA25
- Through this course, students will learn to analyze how decisions made throughout drug testing and development impact a drug's performance over its lifecycle.
- Describe how firms set prices and negotiate with health insurers.
- Anticipate the pros and cons of a merger, acquisition, or alliance opportunity.
- Deconstruct and critique drug marketing strategies.
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