PUBPOL 5023

Strategic Advocacy for Executives

Course Description

Course information provided by the 2025-2026 Catalog.

In this course, you will master multiple strategies for creating social change through community organizing, legislative action, administrative processes, and media engagement. Starting with your chosen advocacy issue, you will develop clear mission and vision statements that become the foundation of your work. You will conduct strategic research and create detailed action plans that serve as your roadmap for mobilizing community support and initiating change. By planning and executing a community organizing event, you will transform your strategic vision into tangible community action. Armed with a strong community-based foundation, you will step into the legislative arena to navigate the complexities of policy change. Here, you will identify key decision-makers, draft legislation, and create compelling fact sheets that support your cause. As your advocacy skills deepen, you will build confidence in delivering legislative testimony and learn to draft public comments that influence administrative rule-making—essential tools for shaping public policy. With your policy framework in place, you will harness the power of storytelling to amplify your advocacy message. Through carefully crafted narratives, you will develop sophisticated media engagement strategies, create attention-grabbing press releases, and write persuasive letters to editors. Your mastery of both traditional and social media platforms will exponentially expand your advocacy's reach and impact.

Enrollment Information REF-F25 Enrollment limited to: Executive Master of Public Administration (EMPA) students.

Last 3 terms offered (None)

Learning Outcomes REF-FA25

• Plan, implement, and evaluate advocacy campaigns by conducting issue analysis, developing strategic plans, and mobilizing community support.
• Construct and present advocacy tools that effectively communicate policy positions through action plans, legislative proposals, fact sheets, and public comments.
• Apply legislative and administrative advocacy strategies by delivering testimony, drafting public comments, and engaging key stakeholders.
• Produce compelling advocacy narratives across multiple media platforms by crafting targeted messages for traditional, digital, and social media outlets.
• Practice evidence-based advocacy by integrating ethical principles, strategic communication techniques, and data-driven persuasion methods.

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