NBAY 6950

Last Updated

  • Schedule of Classes - June 25, 2025 6:08PM EDT

NBAY 6950
The Business of Gaming: Perspectives in Strategy, Technology and Marketing

Course information provided by the 2025-2026 Catalog.

Technologies and platforms developed for gaming are even forming the foundations of emerging development of the metaverse and virtual reality. Even Microsoft, the company built on OS and Office, owns Xbox and Minecraft and just made the almost $70 billion acquisition of Activision Blizzard. This crash course in video games will examine the gaming's beginnings in coin operated arcades, through the console wars, to today's mobile and cloud platforms, and the business drivers behind the modern industry. We'll examine the media impact and revenue models, and explore marketing and promotion opportunities to reach the huge base of consumers who play games. The class will review the social media tools and ecosystems surrounding the gaming universe, such as Twitch, Discord, and how they work for building and maintaining and connection to the communities in the gaming world. We'll finish by looking forward to virtual worlds, e-sports, and emergent metaverse platforms, as well as NFT based gaming.


Enrollment Information REF-F25 Enrollment limited to: MBA students.

Last 3 terms offered 2024FA, 2023FA, 2022FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1 Credit S/U NoAud

  • 10414 NBAY 6950   LEC 001

    • S
    • Oct 25, 2025

    • Kagan, J

    • Su
    • Oct 26, 2025

    • Kagan, J

  • Instruction Mode: In Person

    Enrollment limited to: Cornell Tech Master of Business Administration (MBA) students. This class is open to Non-MBA students. Attendance required for all class sessions. Arranged Class Drop Deadline: October 20, 2025.

    Department Consent Required (Add)