NBA 6682

Last Updated

  • Schedule of Classes - June 11, 2025 2:48PM EDT

NBA 6682
Crisis Communications for Business Leaders

Course information provided by the 2025-2026 Catalog.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.


Last 3 terms offered 2025SP, 2024FA, 2024SP

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 10655 NBA 6682   LEC 002

  •  
    • W
    • Oct 15 - Dec 5, 2025

    • Karamanis, T

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. * Must Attend First Class* to remain enrolled. To get officially enrolled if seats become available, those on the waitlist must attend the first class. ******MAXIMUM TWO ABSENCES ALLOWED****** Enrollment limited to: MBA students and graduate students.
    Add/Drop Dates: 9:00 am, August 18, 2025 - 11:59 pm, September 8, 2025 with an additional add/drop period 8:00 am, October 15, 2025 - 11:59 pm, October 22, 2025. Students will be required to obtain faculty permission to add/drop after October 22, 2025. If you drop after November 12, 2025, a "W" will be posted on your transcript.