NBA 6650

Last Updated

  • Schedule of Classes - June 11, 2025 2:48PM EDT

NBA 6650
The Strategic Management of Technology and Innovation

Course information provided by the 2025-2026 Catalog.

This is an introductory management course covering the management of technology and innovation in established firms. This course will explore what lessons large firms can learn from startups as well. This course is designed for students who may someday work in roles that require them to apply entrepreneurial thinking to launch new products and business models to capture new markets and evade disruption. Students taking this course will receive an understanding of how to incorporate aspects of entrepreneurship into their work in established firms to better discover and exploit valuable opportunities. This course will discuss how industries are transformed by new technologies and how these patterns of industrial change generate both opportunity and high rates of firm failure. This course will examine technology companies such as Netflix, Google, Adobe, Eli Lilly, etc. and explore the questions: Why do some technology leaders fail, and how do technology innovators successfully take on and replace incumbent firms? This course will discuss how to design and lead innovative organizations and teams to develop new products and identify opportunities for new products and market segments and effective strategies for managing intellectual property.


Last 3 terms offered 2025SP, 2024SU, 2024SP

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 18749 NBA 6650   LEC 001

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    • R

    • Staff

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. Enrollment limited to: MBA students, graduate students, undergraduate seniors, and juniors. **S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline for Changing Grade Option: October 20, 2025. This course counts as a Leadership Elective. For Johnson Students: If you are taking this class to fulfill your Leadership requirement, it must be taken as LETTER GRADED. ** This course counts as a Management Science Elective.
    Add/Drop deadline: 9:00am, August 18, 2025 – 11:59pm September 8, 2025. Students are required to obtain faculty permission to add/drop after September 8, 2025. If you drop after October 20, 2025, a “W” will be posted on your transcript.