NBA 6390

Last Updated

  • Schedule of Classes - June 11, 2025 2:48PM EDT

NBA 6390
Data Driven Marketing

Course information provided by the 2025-2026 Catalog.

Deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of analytics to address marketing questions. Three broad areas are covered: Digital Advertising Analytics, Demand Analytics, and Customer Analytics. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans, ?a skill in increasing demand in organizations today. Throughout the course, emphasis is placed on return on investment in marketing spending. The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for students who have some background in quantitative methods and have a willingness to deal with mathematical concepts. Knowledge of Excel and regression analysis is required.


Last 3 terms offered 2024FA, 2023FA, 2022FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 10619 NBA 6390   LEC 001

  •  
    • MW
    • Oct 15 - Dec 5, 2025

    • Bohling, T

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. Enrollment limited to: MBA students and graduate students. This course is a Management Science Elective.
    Add/Drop Dates: 9:00 am, August 18, 2025 - 11:59 pm, September 8, 2025 with an additional add/drop period 8:00 am, October 15, 2025 - 11:59 pm, October 22, 2025. Students will be required to obtain faculty permission to add/drop after October 22, 2025. If you drop after November 12, 2025, a "W" will be posted on your transcript.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 10620 NBA 6390   LEC 002

  •  
    • MW
    • Oct 15 - Dec 5, 2025

    • Bohling, T

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. Enrollment limited to: MBA students and graduate students. This course is a Management Science Elective.
    Add/Drop Dates: 9:00 am, August 18, 2025 - 11:59 pm, September 8, 2025 with an additional add/drop period 8:00 am, October 15, 2025 - 11:59 pm, October 22, 2025. Students will be required to obtain faculty permission to add/drop after October 22, 2025. If you drop after November 12, 2025, a "W" will be posted on your transcript.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 10663 NBA 6390   LEC 003

  •  
    • MW
    • Oct 15 - Dec 5, 2025

    • Bohling, T

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. Enrollment limited to: MBA students and graduate students. This course is a Management Science Elective.
    Add/Drop Dates: 9:00 am, August 18, 2025 - 11:59 pm, September 8, 2025 with an additional add/drop period 8:00 am, October 15, 2025 - 11:59 pm, October 22, 2025. Students will be required to obtain faculty permission to add/drop after October 22, 2025. If you drop after November 12, 2025, a "W" will be posted on your transcript.