NBA 5640

NBA 5640

Course information provided by the 2025-2026 Catalog.

The Business of Entrepreneurship is a comprehensive introduction to the key aspects of envisioning, starting and running a new business. The Business of Entrepreneurship focuses both on concepts and frameworks in entrepreneurship and on doing entrepreneurship. Students will form teams, ideate new businesses, complete customer development, construct business models and work towards defining minimum viable products. Topics covered will include definition of the market, sales and distribution, competition, hiring and management of people, cash flow and financial management, making compelling pitches and raising capital. The course culminates in a capstone project of writing a business plan and presenting to a group of entrepreneurs and investors. This course is appropriate both for students interested in launching an entrepreneurial endeavor or students who will benefit from learning frameworks applied to the entrepreneurial process.


Last 3 terms offered 2025SP, 2024FA, 2024SP

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  5591 NBA 5640   LEC 001

    • TR
    • Aug 25 - Dec 8, 2025
    • Ray, G

      Rother, K

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment. Enrollment limited to: MBA students and graduate students.
    Add/drop dates: 9:00am, August 18, 2025 – 11:59pm September 8, 2025. Students are required to obtain faculty permission to add/drop after September 8, 2025. If you drop after October 20, 2025, a “W” will be posted on your transcript.