HADM 2430

Marketing Management for Services

Course Description

Course information provided by the 2025-2026 Catalog.

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.

Prerequisites REF-FA25/Corequisites REF-FA25 Prerequisite or corequisite: HADM 1410. Corequisites: None.

Forbidden Overlaps REF-FA25 AEM 2400, AEM 2420, HADM 2410, HADM 2430, NCC 4530

Enrollment Priority REF-FA25 Enrollment limited to: NSHA students. Not open to: first-year students.

Last 4 terms offered (None)

Outcomes REF-FA25

• PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.
• PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.

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