DEA 4375

Business Design

Course Description

Course information provided by the 2025-2026 Catalog.

This engaged learning course applies design strategies to real-world problems in a business context; in other words, we take a human-centered approach to innovation. Students act as business design consultants working directly with a social enterprise client on a sustainability-related challenge throughout the semester. Working in multidisciplinary teams, students apply a design toolkit and mindset for creative problem solving to a project that results in a portfolio-ready deliverable. This collaboration allows students to immerse themselves in a professional setting in which they explore business opportunities; develop innovative concepts; and propose and prototype entrepreneurial solutions, particularly around the theme of circular economy. Past clients include the City of Ithaca Economic Development and Finger Lakes ReUse. Satisfies the Dyson Grand Challenges project requirement.

Exploratory Studies (CU-CEL)

Last 3 terms offered 2023FA, 2022FA, 2021FA

Learning Outcomes REF-FA25

• Students will be able to apply qualitative and ethnographic design research techniques in a client-based project.
• Students will be able to hone visualization and storytelling methods to synthesize and communicate data and concepts.
• Students will be able to use the iterative process for problem solving: generating, testing, and refining ideas, products, business models, etc.
• Students will be able to practice working collaboratively in multidisciplinary teams.
• Students will be able to model innovative concepts at the intersection of design and business.

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