COMM 3070

Communicating Today: Creating Strategic Visual Messages Across Media

Course Description

Course information provided by the 2025-2026 Catalog.

The ability to translate complex issues into compelling messages for public audiences is an important professional skill. In this course, students pick a topic of personal and scholarly interest and create strategic visual communication in several popular formats with integrative media. Students will conduct research throughout the semester to address the specific needs of the different formats. Relevant visual communication theory will be explored and applied. Students learn effective use of visual narrative, images, media writing and basic messaging strategy. Students will practice oral, visual and written communication. Students are encouraged, but not required, to select topics related to science, technology, social science or sustainability issues. Semester topic should be related to the student’s major.

Distribution Requirements (KCM-AG)

Exploratory Studies (CU-SBY)

Last 3 terms offered 2025SP, 2024FA, 2024SP

Learning Outcomes REF-FA25

• Develop an in-depth understanding of a current policy, science or technology issue', using both primary and secondary sources of information, exploring cultural contexts, and managing projects from beginning to end.
• Present complex information with clear and compelling written, oral and visual forms of modern communication, utilizing new media and traditional media formats, for general and specific audiences.
• Demonstrate evidence-based communication techniques through integrating, synthesizing and summarizing qualitative and quantitative information.

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