AEM 4665

Business Management Simulation

Course Description

Course information provided by the 2025-2026 Catalog.

The Business Management Simulation (BMS) is a course in which each student works as part of a team to manage a simulated manufacturing company. Each team is responsible for making yearly decisions in four broad areas: sales, marketing, operations, and finance. Depending on class size, there will be one or two different industries, each operating in its own competitive space, and there will be four or five companies in each industry. Your competition, therefore, is limited to the other three or four teams in your industry. You will all start in the same position, competing with one another to gain market share, generate revenue, and increase profitability. Performance is measured by the relative success of each firm in creating shareholder value by paying dividends and increasing share price.

Forbidden Overlaps REF-FA25 AEM 4660, AEM 4661, AEM 4665

Enrollment Information REF-F25 Enrollment preference given to: Dyson students.

Last 3 terms offered 2024FA, 2024SP, 2022FA

Learning Outcomes REF-FA25

• Students will be able to develop and implement a successful long-term business strategy.
• Students will be able to examine market dynamics and industry evolution.
• Students will be able to collaborate effectively across functions.
• Students will be able to allocate resources to meet strategic and operational goals.
• Students will be able to develop effective team processes.

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