AEM 4660

Business Simulation

Course Description

Course information provided by the 2025-2026 Catalog.

Course is required for completing the Dyson Business Minor for Engineers, but is open to all majors. By participating in a business simulation, students get experience applying key business principles, such as finance, accounting, marketing, economics and management in dynamic marketing settings. Participants make team-based and individual decisions based on imperfect information and aggressive time constraints. Through analysis, coaching and facilitation, the experience leads to learning the ways specific business decisions influence firm performance in a dynamic marketplace.

Forbidden Overlaps REF-FA25 AEM 4660, AEM 4661, AEM 4665

Enrollment Information REF-F25 Enrollment limited to: juniors and seniors.

Last 3 terms offered 2025SP, 2024FA, 2024SP

Learning Outcomes REF-FA25

• Providing practice for decision-making under uncertainty.
• Understanding competitive markets and landscapes.
• Working in diverse teams under time pressure.
• Applying core business principles to a practical setting.
• Integrating theory with practice in terms of business management education.

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