AEM 3220

Digital Business Strategy

Course Description

Course information provided by the 2025-2026 Catalog.

As digital innovations revolutionize industries, many companies struggle to figure out the changing terms of competition. We will examine earlier digital transformations of industries such as books, music, software, telecommunications, and newspapers to assess the potential impact of Internet of Things, 5G networks, and the fourth industrial revolution. Students will critically evaluate the nature of data and information as economic goods; the role of communication networks in the economy; the industrial impact of digitization, including data, analytics, and AI; the platformization of markets; and new business models and business opportunities.

Prerequisites REF-FA25/Corequisites REF-FA25 AEM 2200 or ECON 1110. Corequisites: None.

Enrollment Priority REF-FA25 Enrollment preference given to: Dyson students.

Last 4 terms offered (None)

Outcomes REF-FA25

• Students use analytical frameworks to craft digital business models and facilitate organizational design.
• Students assess the effects of technological and societal change on competition in digital markets.
• Students develop strategies for capturing economic benefits from innovation opportunities.

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