AEM 2400

AEM 2400

Course information provided by the 2025-2026 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.


Forbidden Overlaps REF-FA25 AEM 2400, AEM 2420, HADM 2410, HADM 2430, NCC 4530

Enrollment Priority REF-FA25 Enrollment limited to: non-business majors.

Last 4 terms offered (None)

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  5679 AEM 2400   LEC 001

    • MW
    • Aug 25 - Dec 8, 2025
    • Hristakeva, S

  • Instruction Mode: In Person