AEM 2400

Marketing

Course Description

Course information provided by the 2025-2026 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including targeting and positioning, and how to price, promote, and distribute goods and services. Marketing applications from various companies are presented and analyzed via multiple case discussions and field projects.

Forbidden Overlaps REF-FA25 AEM 2400, AEM 2420, HADM 2410, HADM 2430, NCC 4530

Enrollment Information REF-F25 Enrollment limited to: non-business majors.

Last 3 terms offered 2025WI, 2024FA, 2024SU

Learning Outcomes REF-FA25

• Learn about concepts and terminology of modern marketing management and data analytics.
• Identify real-world issues faced by marketing managers and how to address them with qualitative and quantitative tools.
• Attain the techniques of marketing research and other tools used in the practice of marketing.

View Enrollment Information