PUBPOL 5113

Last Updated

  • Schedule of Classes - January 11, 2024 7:32PM EST
  • Course Catalog - January 11, 2024 7:07PM EST

PUBPOL 5113
Key Management Issues in the Biotech and Pharmaceutical Industries

Course information provided by the 2023-2024 Catalog. Courses of Study 2023-2024 is scheduled to publish mid-June.

This course provides an overview of the key management issues facing the pharmaceutical and biotechnology industries. The emphasis is on the United States because it is the largest and most profitable market, but we will briefly cover issues affecting global markets.


Outcomes

  • Through this course, students will learn to analyze how decisions made throughout drug testing and development impact a drug's performance over its lifecycle.
  • Describe how firms set prices and negotiate with health insurers.
  • Anticipate the pros and cons of a merger, acquisition, or alliance opportunity.
  • Deconstruct and critique drug marketing strategies.

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1 Credit Graded

  • 20216 PUBPOL 5113   LEC 001

  •  
    • MW Online Meeting
    • Aug 21 - Sep 25, 2023

    • Nicholson, S

  • Instruction Mode: Distance Learning-Synchronous

    Enrollment limited to EMHA and MHA (Sloan) students.