AEM 5435

Last Updated

  • Schedule of Classes - January 11, 2024 7:32PM EST
  • Course Catalog - January 11, 2024 7:07PM EST

AEM 5435
Data Driven Marketing

Course information provided by the 2023-2024 Catalog. Courses of Study 2023-2024 is scheduled to publish mid-June.

This course deals with the use of data to make marketing decisions. It introduces concepts, methods, and applications of analytics to products, markets, and marketing actions. Unlike marketing courses that focus on conceptual material, this course will provide skills to translate conceptual understanding into specific operational plans – a skill in increasing demand in organizations today.


Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 5435 and NBA 6390.

Outcomes

  • Develop appreciation for the value of evidence-based decision making in marketing.
  • Use the vocabulary of marketing analytics.
  • Develop and apply common analytical tools in marketing.
  • Utilize the findings from analytical models to improve marketing decisions in business situations.

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4435

  • 1.5 Credits GradeNoAud

  • 12718 AEM 5435   LEC 001

  •  
    • TR Warren Hall B51
    • Oct 11 - Dec 4, 2023

    • Gupta, S

  • Instruction Mode: In Person

    Enrollment preference given to: students in MPS-AEM.