FSAD 2310

FSAD 2310

Course information provided by the 2019-2020 Catalog.

This course is an overview of the fashion supply chain with emphasis on the U.S. apparel industry. Students will learn key concepts for managing the development, marketing, and distribution of fashion products including consumer behavior, trend forecasting, brand management, merchandise planning, and multi-channel distribution.


Permission Note Enrollment limited to: 40 students. Enrollment preference given to: FSAD majors and Fashion Studies minors.

Outcomes

  • Describe the interaction between producers, retailers, and consumers in the apparel supply chain.
  • Evaluate the current status of the U.S. apparel industry and identify key areas of transition.
  • Formulate marketing, merchandising, and costing strategies for fashion products.

When Offered Fall.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Graded

  • 13613 FSAD 2310   LEC 001

  • Instruction Mode: In Person