NCC 5030

Last Updated

  • Schedule of Classes - February 12, 2019 8:29PM EST
  • Course Catalog - January 26, 2019 2:00PM EST

NCC 5030
Marketing Management

Course information provided by the 2018-2019 Catalog.

The course is designed to introduce you to the fundamental concepts of marketing and customer-centric management that are relevant not just to marketers but to all business managers. After taking the course, you should be well prepared to formulate and communicate rigorous and practical solutions to commonly faced marketing problems across industries. This includes formulating a go-to-market strategy for a new product as well as strategies to manage existing customer relationships. A summary of the course goals is as follows:


Permission Note Limited enrollment.

When Offered Summer, Fall.

Comments Johnson School core course. Non-Johnson students, see NCC 5530.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 14841 NCC 5030   LEC 001

  • Instruction Mode: In Person

    ***Johnson Students Only***

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 14842 NCC 5030   LEC 002

  • Instruction Mode: In Person

    ***Johnson Students Only***

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 14843 NCC 5030   LEC 003

  • Instruction Mode: In Person

    ***Johnson Students Only***

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - First. 

  • 2.5 Credits GradeNoAud

  • 14844 NCC 5030   LEC 004

  • Instruction Mode: In Person

    ***Johnson Students Only***

    Department Consent Required (Add)