HADM 4050

Revenue Management

Course Description

Course information provided by the 2018-2019 Catalog.

Revenue Management (RM)  or sometimes referred to as Dynamic Pricing are methods for profitably managing hotel capacity. The intent of this course is to teach you how to effectively implement RM techniques. Emphasis will be placed on the integration among techniques, information technology and to expose you to RM the travel market.  While the course focuses on implementation of hotel RM, other application areas in travel and retail will be discussed.  In addition, you will be expected to express technical revenue management terms in clear, managerial language.

Prerequisites/Corequisites Prerequisit: HADM 3010 or equivalent.

Permission Note Enrollment limited to senior standing.

When Offered Fall.

Comments Elective. This course is taught in a hybrid online and face-to-face format, with a single weekly lecture augmented by a series of online modules and spreadsheet based model building.

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