AEM 4660

Market Dynamics, Computer Simulation and Modeling

Course Description

Course information provided by the 2018-2019 Catalog.

Course is required for completing the Dyson Business Minor for Engineers, but is open to all majors. By participating in a business simulation, students get experience applying key business principles, such as finance, accounting, marketing, economics and management in dynamic marketing settings. Participants make team-based and individual decisions based on imperfect information and aggressive time constraints. Through analysis, coaching and facilitation, the experience leads to learning the ways specific business decisions influence firm performance in a dynamic marketplace.

Prerequisites/Corequisites Prerequisite: AEM 2225 , AEM 2240 , or equivalents; an upper level financial accounting course will be accepted.

Permission Note Enrollment limited to: juniors and seniors only.

Outcomes

• Providing practice for decision-making under uncertainty.
• Understanding competitive markets and landscapes.
• Working in diverse teams under time pressure.
• Applying core business principles to a practical setting.
• Integrating theory with practice in terms of business management education.

When Offered Fall, Spring (weeks 1-7).

Comments If you are concurrently enrolled in one of the two required prerequisite classes, please contact the instructor to request an exception. Students not meeting prerequisites will be dropped.

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